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Fitness Marketing Blog
Marketing Systems, Tips and Strategies to Make Your Fitness Business More Profitable.
- Aug 5, My Secrets To Business Growth
The 2 questions I seem to get asked the most are: 1. How do we (Nick and I) keep creating new opportunities and growing our businesses? 2. How do we 'juggle' managing several different businesses and dozens of separate projects simultaneously? Well, today I'll answer question number one as best I can and tomorrow I'll tackle number two. The key to our success in growing businesses and taking advantage of opportunities primarily hinges on three things: ::Building a powerful network. Virtually all of our current projects have stemmed from developing relationships with people in our network and teaming together to develop an idea into a business or a product. ::Studying. We are constantly reading, listening, researching and studying to find ways to grow our current businesses or capitalize on new opportunities. Nick spent Saturday with a billionaire (yes, with a B) learning about an opportunity we've been considering for a while. ::Taking action. When we get an idea or an opportunity we work fast to make it happen. If we don't it gets pushed to the back burner and most likely lost among the many new things that come our way. Obviously there is more that goes into it that these three things, but they are clearly the foundation of our growth. I suspect they will be for you too. If you're interested in growing your business and uncovering new opportunities - our latest project is something you are going to want to be a part of. Along with Jim Labadie, Nick and I have taken over Personal Trainer University. For all 3 of us - and hundreds of others - it was a breeding ground for much of our success, so we've decided to re-launch it so you can reap the same type of benefits from it that we have. We've given it a new look, added some incredible new content and lined up a faculty made up of some of the most successful fitness pros in the world. Because we want you to see how incredible the new and improved PTU is and how it will affect your business, we're going to let you try it out for 30 days for only a buck. One buck. Plus we've amassed over $1170 in gifts for you when you take advantage of this limited time trial offer. So get over to PTU and start on the path to working less and making more...and grab your bonuses before they're gone. www.personaltraineru.com Dedicated to your success, Pat P.S. - $1170 in bonuses, the largest group of six-figure trainers in the world and tons of business building information... www.personaltraineru.com - Jul 31, Do You Have Raving Fans?
One of the things that separates those businesses that grow virally from those that have to force growth is that they turn customers or clients into raving fans. Think about the businesses or products that have grown by getting their customers to rave about them: ::Starbucks ::MySpace ::Facebook ::Firefox ::Mac Computers ::Ipods ::Harley Davidson ::Whole Foods Holly's Fit Yummy Mummy has a touch of that 'raving fan culture'...she went to a cookout some local 'Fit Yummy Mummies' were having last night. Do you think there are many other e-books online that lead to customers going on shopping trips, meeting for dinner or holding cookouts to get together? I'd be surprised if there were any. When you create raving fans, they become your marketing army. They talk to everyone about your business. They become your walking, talking billboards. Plus they almost always buy your back end offerings. So forget about creating satisfied clients and customers. Create raving fans. Dedicated to growing your business, Pat P.S. - Today is the last day to get Rocco's Ultimate Consultation System for 29 bucks. After midnight it goes to 67 bucks, so grab it now: http://www.ultimateconsultationsystem.com - Jul 28, A Business Rule To Live By
Often a person that has some degree of success in a field or endeavor seems to think that they can replicate that success anywhere. Rick Schaden founded Quiznos and enjoy tons of success, eventually reaching Entrepreneur magazine's top 5 five franchises. So Rick decided that the fitness industry would be his next conquest and he launched 1-2-3 Fit. It didn't work out as planned and 1-2-3 Fit is apparently going to file bankruptcy and is currently being sued by over 50 franchisees. What was his mistake? Well - there could have been many, but one I know for sure is that he got too far away from his core business. One of the key things that I think you can do to maximize the likelihood of your own business' success is to not move too far away from your core business. If you one-on-one training, open a bootcamp or a studio. Heck - even open a gym. Package your knowledge and sell it as an information product. Don't open a sports bar. Sounds simple - but I'd recommend taking this a step further - let me explain. I as talking to Steve Preston the other day and we were discussing his business. He's already successful and established in one niche but was considering going into another niche that he didn't have any presence in. After talking for a while, Steve and I came to the conclusion that he'd only achieved about 15 of the potential business he could in his current niche. We figured out a variety of offerings that he could create that were only a couple of degrees away from what he currently offers - and were potentially VERY lucrative. That's something I think more fitness pros should consider - find ways to completely dominate the niche you're in, rather than seeking out a new niche. The grass isn't always greener on the other side. So the moral of the story is this...don't stray too far from your core business. Instead - look for different ways that you can maximize what you already have, do and know. Dedicated to growing your business, Pat P.S. - If you want to discover virtually everything you need to know to build an ultra successful fitness business, you can learn it here, with an investment of less than ten bucks: http://www.fitnessbusinessrevolution.com/trial-offer.html - Jul 25, When Quitting Is A Good Idea
In today's world the word 'quit' has a real negative connotation attached to it. Everybody - including me - sings the praises of persistence...and with good reason. But there is a difference between persistence and stubbornness. Persistence is sticking to something when there is still a good chance of making it work. Stubbornness is continuing with something when the likelihood of success is minimal. So I'm going to go ahead and say it once and for all: Quitting isn't necessarily a bad thing. Let me give you an example: A few years back Nick and I owned a smoothie bar. As people became more and more comfortable making purchases online - our sales diminished. There was no way we could match the prices online retailers offered. So, through lots of marketing and hard work we were still profitable - but the smoothie bar provided - by far - the lowest return on our time. So we cut it loose. It wasn't that we couldn't make it profitable. It just would never be as profitable as the other things we could invest our time and resources in. So we quit the smoothie bar business. Sometimes you need to quit swimming upstream because your unwilling to quit. There have been several times in my career I should have quit something sooner - but didn't because I refused to quit. Don't make the same mistake I did. If you are working on several projects and one of them seem to be like fighting a continual uphill battle - drop it and focus on the other projects. You'll be much happier. Dedicated to your success - Pat P.S. - Yesterday I told you about the Ryan Lee Bootcamp. This is a MUST attend if you want to find the easiest path to where you're trying to go. Sign up here before it sells out: http://tinyurl.com/ryanlee - Jul 24, My Breakthrough Moment(s)
The turning point for our business was the first Ryan Lee Bootcamp. Prior to that we'd had a successful training business and had just opened a health club, but we didn't really see the opportunities that were really out there. It had never really crossed our mind to go beyond running businesses locally here in Kentucky. We had never really considered sharing our knowledge with other fitness pros. Holly hadn't ever given thought to making the programs she provided locally available online. I remember driving home - yes, we drove and took a van with Nick , Holly, me and 3 members of our staff - mapping out the change in our business vision. From there the Fitness Consulting Group was born. But on top of that, the second Bootcamp was where we started really developing our network - it's where we met Alwyn Cosgrove and started developing the plan for the Ultimate Fitness Business Success System. It was where Brian Grasso and I first started talking about