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By: Pedro Sostre
If you answer three simple questions before designing your website, the results should yield a successful conversion design.
I talk to website owners all the time who are looking to design or redesign their websites. Most tell me what colors they like and what other websites appeal to them. Next they discuss features like animation or video. Some will go so far as to send long, prepared documents that include detailed color choices, font selections and so on. The concept of Web design is still largely looked at as a visual beautification of their website.
What I rarely find are website owners who have looked at their design in the context of Internet business. Once you've decided to redesign, there is a certain process you must go through to ensure your new website offers more than just a pretty face. You need the right information to provide a context for the redesign process.
This is why most of the website templates that are available for purchase do not help online businesses. They often look very nice, but force you to tailor your information to the design. Successful conversion design depends on a design that is specifically created for your information.....continued

